BUYING  YOUR DREAM HOME

The Property: Features, Details, and History

The Market: Important Questions

Making a Plan to Move Forward

Review of General Market

Review of Specific Market

Review of Subject Property

Marketing Preparations

Documentation

Monitoring Changes in the Marketplace

Networking

Current Buyers

Announcements

Print, Brochure, Internet, and Mailing Exposure

Strategic Public Relations Exposure

Private Review - Market trends and recent market history

Broker Preview

Monitoring Feedback

Networking

Public Relations Opportunities

Brochure Distribution

Print Advertising

Internet Marketing

Targeted Mailings

Responding to the Market

Creating the Proper First Impression

Assessing and Engaging the Prospect

Highlighting Property Features

Differentiation

Answering Questions / Handling Objections: Creating Value

Knowing the Competition

Demonstrating Opportunity

Gathering Client Response

Marketing

Networking

Broker Previews

Open Houses / Private Previews

Establishing a Method

Communicating Marketing Efforts

Communicating Market Activity

Changes in the Competition

Changes in the Sale Process

Expectations: When Circumstances Change

Shifts in the Market

Revising Our Plan

Moving Forward

Communicating Before the Offer is Received

Attracting the Right Offer

Qualifying the Prospect

Multiple Offer Situations

Pitfalls in a Proposed Offer

Managing Expectations

Positioning you to win

Creating a Timeline

Managing the Contract: Our Duties and Your Responsibilities

Inspections

Disclosures

Additional Negotiations (Repair Items)

Removal of Contingencies

Preparing to Close

Final Details

Transitioning You from this Property

Your Closing Statement

Post Closing Details

Understanding Your Future Needs

Keeping You Informed

A Resource for the Future