SELLING YOUR HOME

The greatest possible return on your investment

Selling your home isn't an easy decision. But who you trust to sell it with can be. It's our thoughtful approach to preparing, marketing, and negotiating the sale of your home that makes our clients feel confident throughout the entire process.

MARKETING EXPOSURE

We place your home in front of prospective buyers and agents by focusing on the high-visibility platforms that matter most.

State-of-the-Art Staging

Our love of design comes through in our interior styling, historically increasing the final sale price by up to seven percent.

STRATEGIC PRICING

By paying careful attention to necessary repairs at the forefront, we ensure that you enter negotiations in the strongest position possible.

PHASE 1

Understanding the Landscape

Learning Your Objectives

The Property: Features, Details, and History

The Market: Important Questions

Making a Plan to Move Forward

Positioning Expectations, Timing, Price

Review of General Market

Review of Specific Market

Review of Subject Property

Getting Ready

Marketing Preparations

Documentation

Monitoring Changes in the Marketplace

PHASE 2

A Proper First Impression

Introducing the Property

Networking

Current Buyers

Announcements

Print, Brochure, Internet, and Mailing Exposure

Strategic Public Relations Exposure

Private Review - Market trends and recent market history

Broker Preview

Monitoring Feedback

Marketing Your Home

Networking

Public Relations Opportunities

Brochure Distribution

Print Advertising

Internet Marketing

Targeted Mailings

Responding to the Market

Showing the Property

Creating the Proper First Impression

Assessing and Engaging the Prospect

Highlighting Property Features

Differentiation

Answering Questions / Handling Objections: Creating Value

Knowing the Competition

Demonstrating Opportunity

Gathering Client Response

PHASE 3

Driving Buyer Interest

Creating & Monitoring Interest

Marketing

Networking

Broker Previews

Open Houses / Private Previews

Communicating With You

Establishing a Method

Communicating Marketing Efforts

Communicating Market Activity

Changes in the Competition

Changes in the Sale Process

Making Adjustments

Expectations: When Circumstances Change

Shifts in the Market

Revising Our Plan

Moving Forward

PHASE 4

Negotiating Offers

Where Experience Counts

Communicating Before the Offer is Received

Attracting the Right Offer

Qualifying the Prospect

Multiple Offer Situations

Pitfalls in a Proposed Offer

Managing Expectations

Positioning you to win

escrow

Creating a Timeline

Managing the Contract: Our Duties and Your Responsibilities

Inspections

Disclosures

Additional Negotiations (Repair Items)

Removal of Contingencies

Preparing to Close

Final Details

closing

Transitioning You from this Property

Your Closing Statement

Post Closing Details

Understanding Your Future Needs

Keeping You Informed

A Resource for the Future

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